Case Study: Coca-Cola
The Coca-Cola Company is an American company that dominates soft drinks sales worldwide! Coca-Cola offers almost 400 different brands in over 200 countries. It is estimated that the company serves 1.5 billion servings every day. It has been labelled as the 'drink that unites the world!' Food for thought: Is this a type of soft power? Does the power of this great company have any influence? Task 1: Have a look at the below sources. Observe and take dot pointed notes in your books or on your laptops on the values and American ideals represented in their advertising and promotions. Think back to your lessons on the American dream and the vales that encompasses. |
Source 1: Coca-Cola's advertisingSource 2: Where is Coca-Cola not sold?Read this news article by the BBC about Coca-Cola's global sales, or lack thereof, in particular countries and what the drink represents internationally.
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Source 3: China, Communism and Coca-Cola
These two pages were taken from Clyde Cameron's 'China, Communism and Coca-Cola.' Read the from the heading 'Is Coca-Cola Really Necessary?'
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Source 4: Coca-Cola's History Booklet
This history booklet is available on the Coca-Cola website.
You can also download the document here or view it below. |
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Finished looking at the sources? Great!
Task 2: Worksheet
Once you're finished taking dot point notes on the sources, download the worksheet below and complete!
Don't forget to upload the worksheet onto the Blog once you're done!
Don't forget to upload the worksheet onto the Blog once you're done!
coca-_cola_worksheet.docx | |
File Size: | 27 kb |
File Type: | docx |